Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Launching a product doesn’t have to feel like blindly solving a Rubik’s cube — the right product launch template will help you map out your strategy, high-level goals, in-the-weeds details, and all ...

Timing isn’t just about picking a date; it’s about understanding the broader context in which your product will be introduced. A well-timed launch can capture attention, while a poorly timed one can ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Kwame Ferreira, CEO and Founder of Bond Touch presents on Fox’s “Snake Oil”. Let’s get real: launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like ...

If you want to successfully launch a product, one of the most important things you can do is to make buying it as easy as humanly possible. So advises Mark Nelsen, Chief Consumer Product Officer at ...

Apple’s Siri voice assistant is something of a punching bag in the tech industry, with numerous articles pointing out its inaccuracy and lack of cutting-edge features. (Even Apple itself has ...

As the global security market heads toward record growth, companies eyeing product launches must prioritize reputation management, or risk losing credibility before they gain market traction. Every ...

Apple appears poised to make a significant change to its long-standing product launch strategy. Reports indicate that the company might release the iPhone 18 as early as spring 2026, deviating from ...

Think of it as a relay: each event, update, or success story passes the baton to the next. Some proven steps: Kick off with a focused challenge or tournament on launch day Share daily updates—brief ...