Bringing a new product to market is one of the most costly and risky activities that any GM faces. Voice-of-the-customer research and stage gate reviews have improved the odds of achieving success.

This concentration explores supply chain considerations in the introduction of new products, including cost-cutting innovation, process innovation, and contract preparation. You can take the courses ...

With external forces causing rapid changes in buyer needs, the importance of a repeatable yet flexible commercialization process has never been greater To succeed in today’s rapidly changing business ...

The road to commercializing a life sciences product is a long one, spanning years to perform research, develop the product, conduct clinical trials and testing, and receive approval from the Food and ...

Research, scholarly and creative activities by faculty and staff at the University of Nevada, Reno may be the start of an innovation that could potentially address societal problems or disrupt the ...

The pharmaceutical commercialization landscape is becoming increasingly complex. Tried and true paradigms for capturing market share and securing reimbursement must evolve in the face of demand for ...

President & COO Joseph Hazelton indicated that since stepping into the President's role in June 2025, the company has accelerated its transition "from a development stage platform company into a ...