Product differentiation is a marketing strategy that involves making distinct changes in goods or services to make them stand out from others in the market. There are two types of product ...

Companies use product differentiation, also known as positioning, to set their brands apart from the competition. For a small business, skillful differentiation can create a market niche without ...

The Hershey Company (HSY) is a strong contender for long-term success in the chocolate business. The company's products have strong demand in and outside the U.S. In addition, Hershey's financial ...