Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research, conducted at the Sainsbury Wellcome Centre at UCL, shows that ...

For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...

Visualization of 75,000 neurons (colored dots) active across the brain of an adult mouse across different stages of a decision-making task. Dot size reflects a cell’s average firing rate, such that ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

The first complete activity map of the brain has been unveiled by a large international collaboration of neuroscientists. The International Brain Laboratory (IBL) researchers published their findings ...

For centuries, philosophers have asked: where, in the mind, does a decision begin? Is there a moment we can point to and say—there, that’s when the mind… made up its mind? Neuroscience has long tried ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Feb 28, 2023, 10:40am EST This article is more than 2 years old. Conventional ...

Consensus decision-making fosters collaboration but can slow progress if not managed effectively. Balancing consensus with leadership ensures efficiency without sacrificing inclusivity and engagement.

Climate change is creating uncertainty. Decisions on everything from trip planning, given unusual and extreme weather patterns, to how to reduce personal carbon emissions, are complex. Just consider ...