Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

There’s a reshaping of consumer purchasing habits playing out in food grocery to the advantage of private label, leaving branded manufacturers with a tough nut to crack to recapture shopper loyalty.

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Kroger is jumping on the consumer craze for protein with a new line of private label products focused specifically on that in-demand nutrient. The retailer’s new Simple Truth Protein line includes ...