Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing is one of the most powerful growth levers a business has, yet it is still one of the most overlooked. While teams spend months refining product and brand, pricing decisions are too often ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

A lot of business owners develop a pricing strategy when they first open their doors, and they never address it again. However, like most things in business, you should never view pricing as a ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...