Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Menu Distinguishing Between the Conceptual Versus the Empirical Distinguishing Between Descriptive Versus Normative Statements Thought Experiments Annotated Sample of Writing from Philosophy A ...

They're on two different subjects, but they're both really awesome. Here's Polwogy responding to a query as to whether the phrase "powerfully connected" is grammatically corrected: Yes, I think a ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...