Advertisers use two general categories of appeals: rational and emotional. Rational appeals provide factual information to make the case for buying a particular product. For example, a cereal brand ...

Country music is enjoying a huge resurgence this year—and it's also showing signs that it could become more inclusive. With both Beyoncé and Lana Del Rey having announced that they're releasing ...

The other day I was walking and saw a large crowd gathered outside a hotel in front of me. As I walked past the front doors, my head was on a swivel. “Why are people huddled here?” I thought to myself ...

Heated Rivalry” has become a viral sensation, and many D.C. bars and entertainment venues are capitalizing by throwing watch parties and other events.

The popularity of bikes with electric motors has soared recently, with U.S. sales topping $1.3 billion in 2022. But while e-bikes are being hailed as a more accessible mode of transportation, their ...

Over the past few weeks, we've been discussing programming language popularity here on ZDNET. Most recently, I aggregated data from nine different rankings to produce the ZDNET Index of Programming ...

A president's popularity, as measured by job-approval ratings, plays an undeniably critical role in determining his Capitol Hill clout and his party's electoral prospects. So whatever influences that ...