Sexology researchers conduct surveys and report rates of infidelity. The problem with this data is that because infidelity is frowned upon in our society and in turn, embarrassing and costly, people ...

When you first meet someone, physical attraction usually trumps personality. After all, you don't know anything about the other person yet. All you know is how they make you feel within the first few ...

Many highly attractive people tend to attract social and interpersonal benefits from societal stigmas around physical appearance and beauty standards. It all comes down to the Halo Effect, a ...

Intelligence. Kindness. Honesty. Respectfulness. A good sense of humor. These traits are consistently rated as significantly more important than physical attractiveness when considering an ideal mate ...