WASHINGTON — Activists are urging Maryland lawmakers to prohibit drug corporations from writing off advertisements as business expenses, an act that they say would funnel millions of dollars to the ...
It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that ...
Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.
By Rishika Sadam March 11 (Reuters) - India's drug regulator has warned pharmaceutical companies against direct or indirect advertising of weight-loss medicines, including obesity awareness campaigns ...
Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and ...
March 3 (Reuters) - The U.S. Food and Drug Administration has warned Novo Nordisk over a consumer ad for its blockbuster ...
Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans.
In Focus delivers deeper coverage of the political, cultural, and ideological issues shaping America. Published daily by senior writers and experts, these in-depth pieces go beyond the headlines to ...
We have been complaining about direct-to-consumer (DTC) prescription drug advertising for decades. Far too often, the commercials make it seem as if their products are magical. People are seen ...
WASHINGTON — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive drug ads, but the effort is likely to face multiple headwinds, including ...
The Trump administration’s crackdown on pharmaceutical ads is a welcome step toward lessening Big Pharma’s influence over conversations between patients and their doctors. Americans are among the few ...
Forbes contributors publish independent expert analyses and insights. Bruce Y. Lee, M.D., MBA, covers health, medicine, wellness and science This voice experience is generated by AI. Learn more. This ...