Intuitively, we know that people who can command an audience, energize teams, excite customers and secure decisions through their persuasion power are successful individuals. Did they gain persuasion ...

What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

Members of the U.S. Congress really do have the power to persuade their constituents in several different ways, according to a first-of-its kind American national study. Researchers found that ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

As part of its sponsorship of Vator’s tech conference and startup competition in Oakland, Butterfield Speaks arranged for Power of Persuasion expert, Andrew Hurteau, to provide complimentary ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

Chris Boffey, former news editor of the Observer, Sunday Telegraph and the Mirror, and one-time special adviser to the Labour government, explores the meaning of propaganda. It might be insidious, it ...

Lynne Franklin’s experience as a social worker taught her everything she needed in order to survive in the business world. That started her on a path of answering the question: “How do you get others ...

Think of the most persuasive person you know. The salesperson you can't say no to, your mother (guilt always works), your spouse or your six-year-old child. Now, imagine if you had never met the ...