When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

Visual perception of motion and its accompanying illusions has long fascinated neuroscientists and psychologists alike. This research field examines how the brain compensates for inherent neural ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

A new study reveals that your heart rate slows down more when you make a visual mistake than when you see things correctly. This suggests our bodies physically react to perceptual errors in real-time.

New York — At the Museum of Illusions in New York City, around every corner is a wonder for the eyes. There's a vase that's a face, art that moves with you, and a room that seems to go on forever.

Research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called electrophysiology and ...

Chances are you’ve encountered some version of the “Ebbinghaus illusion,” in which a central circle appears to be smaller when encircled by larger circles and seems larger when surrounded by smaller ...

In the supermarket you inspect oranges in a net bag. They look ripe and appetizing. Then, when you get home, you are shocked: they’re still green! This is caused by a perceptual phenomenon known as ...

NORWICH, England — When radiologists examine medical scans, they look for subtle abnormalities that might indicate disease. This specialized training appears to have given them an unexpected advantage ...

Instructions for Guests Please park in the West Lot and enter through the Lundquist Community Life Center (CLC). Follow posted signs to Brushaber Commons and The Underground. Do you love illusions?