One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Visual perceptual skills are updated by process similar to memory reconsolidation, study finds New research concludes that humans' ability to identify and categorize what they see is kept up-to-date ...

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...