The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked ...

Founding Partners: Geoffrey Thompson, Elizabeth Bracken-Thompson, and Dean Bender Thompson & Bender is the unrivaled leader in delivering strategic PR, advertising, social media, event marketing, ...

This edition explores McKinsey’s State of Marketing Europe 2026: Past forward - the modern rethinking of marketing’s core , ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. So, is this a public relations (PR) problem or a marketing problem? Or does it involve both ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis At ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Four advertising and public relations majors represented RIT in its debut at the annual American Advertising Federation (AAF) National Student Advertising District 2 Competition held April 20 in New ...

This List includes advertising, marketing and PR firms in Silicon Valley. Information was obtained from company representatives and SVBJ research. In case of ties, companywide employees was used as ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...