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Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Opinions expressed by Entrepreneur contributors are their own. Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords ...

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google ...