OpenAI has hired Fidji Simo, the CEO of Instacart and former Facebook app chief, as the head of the company’s apps business. In a post on X, OpenAI CEO Sam Altman says introducing the new role will allow him to “focus on research, compute, and safety.”

The hiring of the Instacart exec indicates that OpenAI's roadmap will involve more structured, productized offerings rather than just API access.

With her new leadership role at OpenAI, Fidji Simo will be expected to bring to bear everything she’s learned about building customer loyalty — and navigating internal drama.