NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

NEW YORK -- Frank Harper is well aware that all those free video clips on the Internet come at a price: advertising. But that doesn't mean he sits idly as short video ads precede many of the dozen or ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Online video is a great way to capture your customers’ attention, but how do you know if it’s working? Ryan Van Fleet, director of insights and analytics at Tremor Media, has produced a video and Dan ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Video content has captured the hearts of advertisers globally. The facts speak for themselves: video ad spending rose 142 percent in Q2 2017 compared to the previous quarter; global media companies ...

Online video ads work better than TV ads, according to a wide margin of ad agency execs sampled by eMarketer. That's 75% of execs surveyed who say "that online video ads are more effective than ...