For MAR10 Day (March 10), the annual celebration of Nintendo’s iconic plumber, retailers are rolling out deals on Mario titles, and Walmart’s sale includes discounts of up to 50% off or more on select games. That means fan-favorite adventures, racing games, and party titles are now available for significantly less than their usual $60 price tag.

Nintendo Co. shares gained as much as 10.5% in their steepest climb since April as the surprise success of its new Pokémon game helped offset worries around rising memory costs.