Let's start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an ...

What is Neuromarketing, and it it a fad, or is there some proof in the digital pudding? We've asked marketing experts to share their thoughts. Personalization is now a fundamental feature of any good ...

Would you like to significantly improve the effectiveness of your marketing communications? Of course, you would... We all would. If you were to read Neuromarketing by Patrick Renvoisé and Christophe ...

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms ...