Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and ...

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Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses ...