An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the ...

The first quarter reports from large-cap ad-facing Internet names aren't likely to see any changes to narratives, KeyBanc says, and sentiment on the stocks is "subdued" as investors approach the ...