Your client, Dave’s BBQ, a local independent restaurant, is interested in determining the effect on sales revenue of certain advertising strategies. Dave has weekly data on advertising dollars spent ...
It's easy to run a regression in Excel. The output contains a ton of information but you only need to understand a few key data points to make sense of your regression. You need the Analysis Toolpak ...
Crane, D. B., and James R. Crotty. "A Two-Stage Forecasting Model: Exponential Smoothing and Multiple Regression." Management Science 13, no. 8 (April 1966).
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