Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

One of the most fascinating aspects of this journey is the use of clay modelling, exemplified by Tata Motors’ latest project: the Tata Sierra. This article delves into the intricacies of clay ...

It's not every day that Mercedes-Benz intentionally teases a future model via a short marketing video about design and concept cars, but this time it may have gone a little bit overboard. Showcasing a ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

California-based startup Lucid Motors makes some of the most impressive electric vehicles on the planet. Their designs are stunning, their tech is class-leading, and their straight-line performance ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

"Yes, yes, yes, yes, no!" should be the caption for this photo because it will get every shooting brake fan in the world all worked up for no good reason. Yes, this is a depiction of the Mercedes-AMG ...