SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced that it has been selected as the winner of the “Best Overall Mobile Marketing Company” award in the 5 th annual MarTech Breakthrough Awards ...

Apple’s decision to emphasize user privacy over targeted advertising has the advertising and mobile game industries worried. So much so that the adtech companies have formed a new alliance to help ...

VANCOUVER, BC, Sept. 4, 2024 /PRNewswire/ -- Zoomd Technologies Ltd. (ZOMD:CA) (OTC: ZMDTF) and its wholly owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing ...

Discover 5 publicly traded ad companies listed on U.S. exchanges, plus risks, trends, and whether they belong in your ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Signaling ongoing consolidation within mobile advertising, London-based mobile marketing company Velti on Tuesday announced its acquisition of mobile ad startup Ad Infuse. Terms of the agreement were ...

The use of mobile technology as a means of reaching consumers is one of the largest remaining areas in digital marketing that has yet to be fully tapped. As the effectiveness of traditional mobile ...

The fact that it guarantees direct contact with an individual is extremely powerful, especially when coupled with its immediacy (unlike email, the vast majority of users really do have their mobiles ...