New research from Adikteev delves into the mid-core and hardcore gaming market offering insight into maximising marketing strategies for game developers and publishers. Hardcore games are defined as ...

Few could argue that 2020 was one of the tougher years of recent record. From the coronavirus pandemic to geopolitical risk, every sector of the global economy was challenged to adapt business models ...

From hypercasual to hybridcasual to mid-core, each game on the market is trying to find a space that has yet to be filled. Within those spaces are niche audiences, but knowing exactly how to engage ...

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