When it comes to creating an iconic brand and an unforgettable user experience for your customers, every detail counts, big and small. From the design on your website to the header images on your blog ...

The goal of UX writing and microcopy is to enhance the user experience. Microcopy plays the role of a guide, advisor, comforter and promoter. How can you make your user experience (UX) content and ...

If you’re a UX designer, product manager, or digital marketer, microcopy should be something that’s on your mind a lot this year. Microcopy is the small bits of texts that turns buttons into CTAs, ...

UX writing and microcopy should enhance people's experience and improve your brand’s image. Useless or confusing copy can do the opposite. Great user experience content and microcopy helps users ...

We live in a world of micro-attention. With a multitude of messages and media constantly vying for our mental space, we all have become speed readers, skimming and scanning for value. And while ...

Among the PGC London talks today, King senior UX writer Greta Septinia took to the stage to talk Candy Crush Saga and the importance of UX writing as a design discipline, and as a part of the ...