Users on X (formerly known as Twitter) post their faces alongside the fragrance that supposedly defines them. The side-by-side format—”the face / the perfume”—pairs personality with perfume. It led to ...

This meme is a version of a “cursed image,” or a rendering of a popular character, object, or location made to seem creepy, uncanny, or off-putting in some way. The identification of an image as such ...