The Sacramento City Council on Tuesday unanimously passed the first spending plan for the Measure L Children’s Fund, a voter-approved initiative to support youth development and violence prevention.

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

Marin County supervisors approved a revised version of the Measure A sales tax measure for the June 7 ballot on Tuesday. The vote followed a heated community debate over changes in its expenditure ...

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance signals – measurement ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...