Welcome to our new series for TODAY Shopping: Deal of the Day! Every day at 10 a.m. EST, we will reveal an exclusive deal of 20 percent off or more. This deal can only be found on our Shop TODAY ...

Say what you will about them, but the Kardashians know how to publicize major makeup techniques and trends. Beauty pros know that highlighting and contouring isn't new (it's been done on movie sets ...

Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Ever since I heard the song “Just Dance” on the radio for the first time in 2008, I ...

If you thought Tarte was finished rolling out brand new holiday makeup creations, then think again. The company has created tons of different lip, eye, and face collections, and they're not stopping ...

I’ve always respected people who don’t save their fancy underwear for special occasions — even though no one can see it, they carry themselves differently knowing that they look and feel cute. That’s ...

The Kardashian women are total beauty mavens, setting trends with their techniques and color choices alike. And this week they're at it again, teasing beauty lovers with new Kardashian matte lip ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Making a matte lip last all day is often more work than it ...

If you know nothing else about me, know that I am a lipstick connoisseur. I think I told you before that a large portion of my small fortune has been spent on lipstick. There aren’t many brands of ...