Promotional and marketing strategies are often first brainstormed and written as part of an organization's marketing plan. If your small business doesn't have a marketing plan, you should seriously ...

Creating a sales and marketing promotions strategy requires a thorough knowledge of your company's products, competition and overall mission. Sales and marketing promotions strategists must first be ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.