When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...
Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...
When the organizations we work with at Fjuri feel ready to expand their programs and capabilities, we often see a tremendous amount of planning and investment in the martech stack — but not a parallel ...
If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...
AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that benefit both customers and the business itself. However, ...
OTTAWA, Ontario--(BUSINESS WIRE)--Today, a new report by MarketingOps.com, in partnership with Knak, the codeless email and landing page creation platform for enterprise marketers, and Adobe, found ...
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...
Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...
What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...
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