Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego unveils interactive building brick

The Danish toy maker Lego on Jan 5 unveiled a new interactive building brick at the Consumer Electronics Show (CES) in Las ...
Inc

In an exclusive interview, Lego’s VP of interactive innovation reveals how the company designs hit after hit.

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

Lego unveils new SMART brick at CES 2026. Where to purchase in Kentucky

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...