MAC Cosmetics will be hitting Sephora in March 2026, and the beloved makeup brand has enlisted pop star Chappell Roan as its ...

Including Chappell Roan’s favorites.

As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollout becomes a test of channel strategy.

Gabbriette and Quenlin Blackwell appear in the campaign with the pop star, who was announced as a global face of the brand in December ...

When two icons like MAC and Sephora come together, it calls for a moment that is playful, current and deeply rooted in culture. Rob Rausch, fresh off his win on ‘The Traitors ...

The partnership highlights how legacy beauty brands are navigating declining sales, shifting consumer behavior, and a more price-conscious market.

The retail expansion is part of the Estée Lauder Cos. CEO Stéphane de La Faverie's strategy to accelerate consumer coverage.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." On the Cosmo beauty team's list of truly iconic makeup brands, both MAC and NARS have permanent spots at ...

As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

Chappell Roan is the new face of MAC Cosmetics, but it isn’t the face you might expect. Roan, known best in the beauty world or her colorful and dramatic stage makeup, is stripping it all away for the ...

MAC Cosmetics will be rolling out to Sephora stores in the United States and Sephora at Kohl’s beginning March 2.

The make-up brand will be available to buy in Sephora US stores and online sooner than you think, and the retail partnership is part of parent business Estée Lauder Companies’ larger turnaround strate ...