TORONTO — BMO Financial Group has announced it will replace Air Miles with a new loyalty rewards program called Blue Rewards ...

BMO Financial Group is replacing its Air Miles loyalty program with a new platform called 'Blue Rewards' launching this ...

BMO today unveiled Blue Rewards, a bold transformation of the iconic AIR MILES program, designed to deliver a rewarding, ...

Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

There have been a spate of Canadian loyalty program moves in recent weeks, including a new partnership between Royal Bank of Canada and Canadian Tire that gives RBC cardholders extra rewards at the ...

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...

The Blue Rewards program introduces a variety of features designed to streamline the rewards experience. Members will have the opportunity to earn points at over 400 brands, significantly expanding ...

Air Miles program members can continue to use their collector cards, and their miles will automatically convert to “Blue ...

Earlier in January 2026, Bank of Montreal announced a series of new fixed-income offerings and revealed plans to transition the long-running AIR MILES loyalty program into its own Blue Rewards ...