General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Jun 20, 2020, 07:30pm EDT Jul 21, 2021, 03:40am EDT This article is ...

Holy moly. If the all-new 2026 Lexus ES is a good indicator of what’s to come from the luxury brand, you might need to forget all you know about Lexus. This marks the most significant stylistic ...

Luxury car-crafter Lexus and designer Salehe Bembury have announced a new collaboration. The partnership, per a press release, is intended as a celebration of the next generation of Lexus wherein ...