Progress doesn't have to mean complete reinvention.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

As one of millions of adults who grew up building Lego, the company’s digital adventures distort my childhood memories. Yet my screaming inner infant can’t derail the transition. Our beloved bricks ...

LEGO Fortnite debuted on December 7, 2023, as a game mode within the larger Fortnite app. A Minecraft-esque open world experience, the game launched without any physical LEGO sets to support it, which ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Viraaj is a spirited gamer, lifelong PlayStation main, huge petrolhead, but most importantly, a principled journalist. With experience at publications like FandomWire, HotCars, and DriveTribe, writing ...