Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

As organizations strive to measure the progress of their transformation initiatives, many continue to use the legacy metrics ...

Keeping track of key performance indicators (KPIs) is vital to the success of any business – and every department, including human resources (HR), should be utilizing these metrics. HR KPIs are the ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without ...

Colombia's loyalty market is rapidly expanding with a focus on diverse program models such as points, cashback, and ...

Key opportunities in Denmark's loyalty market include leveraging diverse program models (points, cashback, subscriptions) ...