Any savvy marketer should constantly be asking themselves: How do today’s customers engage with brands? Is it via mono-channel marketing? Multi-channel? Or perhaps omni-channel or opti-channel? In ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Argaman, chief marketing officer at ...

The buyer's journey, in which 70 percent of a buying decision is complete before a technology buyer speaks to a sales rep, is well established in the technology market. The partner's buying journey, ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage?

As consumers, the vast majority of us are omnichannel shoppers. We interact with brands across many different channels and touchpoints. The brand we’re interacting with is the same brand whether we ...

Having started in IT sales in 1981, I have experienced many changes. Back then, it would have been unimaginable that the early iterations of channel programmes would morph into current models. But it ...