Interactive websites contain elements that attempt to engage a business site's visitors by encouraging or even requiring their participation. This can range from simple HTML input fields or forms to ...

The interactive look and feel of a corporate website could help shape positive perceptions about the organization if the site includes a likable design and features that engage the target audience, ...

With so many companies being hauled into court in California based on claims that the functionalities on their website and use of service providers for marketing or analytics purposes violate consumer ...