Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Interactive marketing is a type of advertising that includes several types of Internet sales strategies. These include social networking, website architecture and online stores. In today's world of ...

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James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...