In interviews, a dozen members of Gen Z, ranging in age from 15 to 26, said they still used Instagram to keep in touch with friends, scope out crushes, build businesses and pore over cooking ...

Many Gen Z couples use social media as a core wedding-planning tool, scouring Instagram, Pinterest, TikTok and Reddit for ideas, advice and vendors. But these platforms are more than that: They're ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

How Much Is Gen Z Spending on Their Weddings? In May, BRIDES asked our Instagram followers an important question: If you’re a Gen Zer and planning a wedding, what is your big-day budget?

Many Gen Z couples use social media as a core wedding-planning tool, scouring Instagram, Pinterest, TikTok and Reddit for ideas, advice and vendors. But these platforms are more than that: They ...