Think about classic blue jeans. The rich color comes from indigo, and it’s so ubiquitous both in fashion and in the American cultural imagination that it’s easy to imagine denim cloth as a naturally ...

As sustainability becomes less of a want and more of a need for consumers, the fashion industry is exploring innovative ways to enhance its eco-friendly practices and find alternatives to conventional ...

LUBBOCK, Texas--(BUSINESS WIRE)--A demonstration of a key innovation in foam dyeing of yarn for denim was held today at the Texas Tech University Fiber and Biopolymer Research Institute in Lubbock, ...

You’ve read the headlines about how polluting fashion is, how brands have been guilty of greenwashing products in their marketing, and how shoppers are demanding sustainability more than ever. It’s ...

Blue jeans are an iconic staple of just about any wardrobe. But all that denim has a dirty secret: the dye that makes blue jeans so ubiquitous is actually made from fossil fuels and toxic chemicals.

Gap Inc. on Tuesday announced that its Banana Republic brand has partnered with Spanish denim mill Tejidos Royo to use its waterless, indigo foam-dyeing process dubbed Dry Indigo. The process reduces ...

When the outcome of a craft project is a surprise, it's often not a good surprise. My recent experience trying indigo dyeing in Tokyo was an exception to that rule. Dye from the indigo plant has been ...

Color factors into why consumers decide to purchase new apparel, even for traditionally blue denim. The way brands achieve color is becoming just as important, however. Spring/Summer 2025 fabric ...

Sometimes it seems the world is awash in genetically modified organisms. You have your landscape-scale examples, like transgenic salmon or those GMO corn and soybean crops, made to be pest- and ...

The process clothing companies use now requires petroleum and can cause serious pollution. So Huue is growing bacteria that produce the exact right color, with no toxic chemicals. Of the 4 ...