The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of ...

ITV and PREM Rugby have agreed an extension to their long-standing free-to-air broadcast partnership, with a new two year ...

ITV is set to trial in-game ad for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Sta ...

ITV will show the opening game of the 2026 Fifa World Cup in the United Kingdom — but the BBC will show the bulk of England’s knockout fixtures should Thomas Tuchel’s side progress. The two ...

Why are there adverts during Six Nations games - and will fans miss any of the action? - Major change from ITV begins with ...

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being ...

The BBC and ITV have unveiled their live match split for the 2026 World Cup. ITV Sport will broadcast England's first and final group games against Croatia and Panama while BBC Sport will air the ...

ITV has unveiled a brand new ad campaign to mark the expansion of its popular ITV Win platform with the launch of ITV Win Bingo and ITV Win Spins.