Google is axing Internet Protocol (IP) address logging on its analytics platform. The decision could hamper marketing effectiveness by cutting off advertisers’ ability to access user location data, ...
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...
The privacy-touting, end-to-end encrypted email provider erased its site’s “we don’t log your IP” boast after France sicced Swiss cops on it. The privacy-hugging, end-to-end encryption-providing email ...