Opinions expressed by Entrepreneur contributors are their own. Most companies have a clearly defined mission statement, but it’s the vision statement that employees cling onto. Whereas mission ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Vision and scope documents define what your customer or company has in mind as well as describe the work process necessary to reach that vision. For example, entrepreneurs benefit from writing a ...

Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Every company should have a vision statement to guide its planning and maintain its focus on what matters most to the company. When you read your vision statement, you should be inspired to work hard ...

Many contractors do not have a formal vision for their company. Is this a mistake? I don’t know if it’s a mistake, but I think you will be clearer about who you are as a company and what you represent ...

When I became president of West Elm, the company had a narrow design vision. It was like that Henry Ford quote: “Any cus­tomer can have a car painted any color that he wants–so long as it is black.” ...

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