The Imagine Lens lets users transform their Snaps or create entirely new images by simply entering a text prompt.

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

Snapchat is making its once paid Imagine Lens feature free which lets you create AI filters for Snaps free for everyone.

Snapchat expands its AI-powered Imagine Lens to all users in the US for free, letting them create creative Snaps from text ...

Snapchat’s Imagine Lens, its first open prompt AI image generator, is now free for all U.S. users. The move follows rising ...

This new feature will now allow users to transform their photos and videos in Instagram Stories, prior to publishing, via ...

It's easier than it seems.