Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes. Understanding macro trends is crucial for making informed ...

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial ...

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies ...