Want to close more business? Then start using customized product demonstrations to close your deals. Ideally, though, a product demonstration needn't just help a sale along. It can, in fact, actually ...

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Product demos are the hardest thing that most sales reps ever do. A demo has all the elements of a sales presentation -- with the additional burden of having to show off the product. There's lots to ...

Jason Calacanis’ most recent post to his email mailing list is particularly relevant to our audience. He’s spoken with 200 companies in ten minute increments as they give their pitch to be a part of ...

The problem with even a flawless elevator pitch is that it’s all talk. It’s far more effective is to show rather than tell a customer about your product. Here’s a real-life example, from a reader, ...