Out-of-home advertising does not fall under the scope of new legislation, coming into effect 5 January 2026, which bans ads ...

Using its AI-powered creative testing platform, DAIVID analysed this year’s crop of Christmas ads to predict how audiences ...

Complaints against a Domino’s Pizza ad have been upheld by the Advertising Standards Authority (ASA), after the watchdog found content promoting an HFSS product was likely to appeal to children. The ...

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When UK regulators confirmed ...

Former chancellor George Osborne has said he is “disappointed” the government has delayed implementing its proposed marketing ban on foods high in fat, sugar and salt. Osborne said it was “very ...

Fox’s Burton’s Companies (FBC) has launched the first product under its Maryland cookie brand to be non-HFSS (non-high in fat, salt or sugar). The new product, Maryland Delightfully Good, claims to ...

Luton has become the eighth local authority to launch restrictions on advertising for HFSS food and drinks. The move, which will see a ban on ads for unhealthy products across its entire advertising ...

The new restrictions that are set to come into place on foods that are high in fat, sugar and salt (HFSS) in the UK will drive ‘meaningful disruption’ for food makers and retailers with high levels of ...