First class is changing fast. From United's "base" premium fare to new suites at Alaska and Hawaiian, airlines are betting ...

United is launching a lower-cost first-class fare that keeps the premium seat but removes perks like free seat selection and flexibility.

JetBlue's new "Base" fare structure offers a first-class experience that strips some premium perks in exchange for a lower price.

JetBlue is planning discounted "Base" fares for its coming first-class cabin, which is expected to launch later this year.Thomas Pallini/Business Insider The airline "basic premium" trend is spreading ...